- LIVING IN WELLNESS
- LIVING IN LUXURY
- LIVING IN SG44
Luxury boutique.27 February 2015
This marks the start for SG44 of a new journey bringing together prized materials, luxury products, a mix of elegant and sophisticated styles for clients fond of fine things and new trends. As well as the wide range of companies already partners with SG44 since 2012 brands with a strong emotive and aesthetic sense were added.27 February 2015
Decisive turning point.13 September 2012
SG44 was born, the fruit of Saidel Group’s experience in heating and plumbing. A specialisation built up in almost 70 years of business tradition and background. SG44 brings together competence, innovation, specialisation and a focus on clients’ needs. This creates a welcoming place where consultancy and assistance guide you towards the best choices, whether the purchase of a single part or an all-inclusive project for restyling a domestic or work space.13 September 2012
Development and expansion14 April 1994
Development of the company began in the Sixties: with the closure of the corso Lodi location, inadequate for expansion, those in via Binda and via Orobia were in turn opened. The years go by and the number of branches increased with the retail outlets in Merate (Lecco), Milano Est via Feltre and San Pietro Berbenno (Sondrio). The Assago branch also opened just outside Milan, a large area for the warehouse and logistics.14 April 1994
Tradition spanning 67 years.23 January 1948
Saidel was set up in Milan in 1948. The company was founded a few years after the end of WW2 when, right in the middle of postwar reconstruction, a store covering 300 square metres opened up in corso Lodi. It sold everything available at that time for revitalising the city, including salvage material. The history of Saidel began in that small outlet.23 January 1948
He works as a seller since 1987 by consolidating its preparation in different company’s bathroom furniture.
Design and management of works at SG44 have been handled directly by the architect Edoardo Andreoni.
Thirty years’ experience in heating and plumbing and bathroom interiors gained from…